August saw new records being broken by pay TV provider BSkyB for multiplatform usage, according to the broadcaster.
According to Sky, August saw the biggest ever usage of the Sky Sports News app on smartphones with over three million unique users on both Android and iPhone, while over four million monthly unique users used the Sky Sports Football Score Centre across iPhone, Android and Blackberry devices during August.
Sky also saw over 560,000 unique users checking into its iPad Sky Sports app in August. The Twitter hashtag # Sky DeadlineDay was used 146,000 times on Twitter and @ SkySportsNews had 194,000 mentions.
Sky recorded over 16 million viewing sessions for its Ashes cricket coverage throughout the season, including 4.5 million live views for first Test.