UK pay TV operator Sky is to create a dedicated channel for the ICC Cricket World Cup, transforming its existing Sky Sports 2 channel to Sky Sports World Cup for the six weeks duration of the tournament.
Sky Sports will broadcast over 1,000 hours of round the clock cricket coverage, including all 49 matches live, as well as build-up, analysis and highlights, the company said.
The channel will launch on Friday February 13 at 06:00, kicking off with a series of classic World Cup matches from years gone by.
The channel will be available on mobile, laptop and selected tablet devices via Sky Go. Sky will also present a dedicated World Cup section on skysports.com.
“The Cricket World Cup is the one of the world’s biggest sporting events, offering six weeks of rivalry between 14 nations. By dedicating a whole channel to the tournament, fans know that there’s only once place to watch all of the action live, catch up with highlights and enjoy the reaction and views of our experts. This is the biggest ever year of cricket on Sky Sports and the channel will help to make sure it’s our best yet,” said Barney Francis, Sky Sports managing director.